Transformasi Identitas Diri dalam Proses Menjadi Wirausahawan: Studi Fenomenologi pada Mahasiswa

Abstract

Entrepreneurial identity has become a key concept in entrepreneurship literature. Previous research has focused more on quantitative dimensions, such as external factors influencing entrepreneurial intentions. A research gap arises in how the process of self-identity transformation occurs subjectively. This study aims to explore in-depth the experiences of college students in developing an entrepreneurial identity. This study used a qualitative approach with an interpretive phenomenological method, as it is considered the most appropriate method for exploring the lived experiences of participants in depth. The research subjects were students from various study programs who were active in campus entrepreneurial activities and independent businesses. Data were collected through in-depth semi-structured interviews and participant observation, allowing researchers to understand the participants' personal narratives. The research instruments consisted of interview guides and field notes, while the data analysis technique used the Interpretative Phenomenological Analysis method to identify key themes related to entrepreneurial identity transformation. The results show that students' self-identity transformation progresses through three main phases: the search for the meaning of entrepreneurship, the negotiation of identity with the social environment, and the internalization of entrepreneurial values. Key supporting factors include peer communities, entrepreneurial mentors, and business experience, while barriers arise from self-doubt, academic pressure, and limited resources. These findings confirm that entrepreneurial identity is not a static entity, but rather a dynamic construct that continually evolves through social interactions and personal experiences. This research contributes to the enrichment of entrepreneurial identity theory by adding a phenomenological perspective on the process of self-identity transformation in college students.