Pengaruh Literasi Keuangan dan Persepsi Risiko Terhadap Preferensi Investasi Mahasiswa

Abstract

This study analyzes the effects of financial literacy and risk perception on the investment preferences of students at the Faculty of Economics and Business, Universitas Negeri Padang. The research used a quantitative approach with a causal design. The samples of this study was 350 respondents, selected from active undergraduate students in the 2021-2024 academic years that choosed by using Slovin formula formula and purposive sampling technique. Data were analyzed using the SEM – PLS method via smartPLS 4.0. The results show that financial literacy has a positive but insignificant effect on investment preferences, while it has a positive and significant effect on risk percepcion. Risk perception also has a positive significant effect on investment preferences and significantly mediates the relationship between financial literacy and investment preferences. These findings suggest that risk perception plays a key role in connecting financial literacy with students’ investment preferences. The study implies the importance of improving financial literacy and understanding of risk to encourage accurate and rational investment decision-making.