The Role of Storytelling, E-WOM, and Brand Experience in Shaping Brand Engagement and Brand Equity Among Generation Z Consumers. Jurnal Ecogen, [S. l.], v. 9, n. 2, p. 415–430, 2026. DOI: 10.24036/ecogen.v9.i2.83. Disponível em: https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/83. Acesso em: 19 jun. 2026.