The Effect of Content Marketing and Electronic Word of Mouth on Purchase Decisions with Customer Engagement as a Mediating Variable on the Blibli Platform. Jurnal Ecogen, [S. l.], v. 9, n. 1, p. 70–88, 2026. DOI: 10.24036/ecogen.v9.i1.70. Disponível em: https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/70. Acesso em: 18 apr. 2026.