Implementing a Marketing Program to Improve Product Knowledge Based on Stimulus–Organism–Response (S-O-R) in the Telecommunications Industry. Jurnal Ecogen, [S. l.], v. 8, n. 4, p. 614–631, 2025. DOI: 10.24036/ecogen.v8.i4.29. Disponível em: https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/29. Acesso em: 15 jun. 2026.