Purchase Intention and Continuous Watching in TikTok Live: Mediating Roles of Perceived Value, Satisfaction, and Trust. Jurnal Ecogen, [S. l.], v. 9, n. 3, p. 500–514, 2026. DOI: 10.24036/ecogen.v9.i3.120. Disponível em: https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/120. Acesso em: 13 oct. 2026.